Find the real opportunity.
Understand the customer, the market, and the economics. Decide where we can win before deciding what to spend.
Insight · Positioning · Go-to-marketLooking for someone to own
growth & marketing?
Max Do
Director / Head of Growth & Marketing
Director / Head of Growth & Marketing
+253%
Monthly revenue in 90 days
8
APAC markets
~$800K
Annual marketing budget
01 / SELECTED WORK
What I’ve grown.
How I got there.
FINTECH · APAC GROWTH+253%monthly revenue in 90 daysMore growth. Same marketing spend.
SpiceProp / 2025—26
EDUCATION · FULL-FUNNEL GROWTH4–5×ROAS while scaling Google AdsBuilding a growth engine that lasts.
Jaxtina / 2018—25
KEN DentalFrom zero.
To momentum.KEN DENTAL · MARKETING & GROWTH
HEALTHCARE · ZERO TO ONEA marketing function, built from zero.
KEN Dental / 2024—25
Oi Agency$800
$4,000+AVERAGE PROJECT VALUE · BEFORE → AFTER
B2B SERVICES · FOUNDER EXPERIENCEA clearer position. Five times the value.
Oi Agency / 2024—NOW
02 / THE PERSON BEHIND THE WORK
A marketer’s curiosity.
A founder’s
ownership.
Max DoĐỗ Thế Bá
I’ve built marketing from zero, led regional growth, and been the founder responsible for the bottom line.
Over 8+ years, I’ve built growth functions across fintech, education, healthcare, and digital services. I’m most useful when a business has ambition, a real customer problem, and a need to turn both into a clear commercial plan.
I work closely with CEOs, Sales, Product, and Delivery. I care about the whole journey: why someone chooses us, what happens after the click, and whether the business can repeat the result.
HOME BASE
Hanoi, Vietnam · Open to remote
PERSPECTIVE
Asia, Europe & the United States
LANGUAGES
Vietnamese · Russian · English · Ukrainian
THE JOURNEY
Built in the work.
Across roles and markets.
2025 — 2026
SpiceProp
APAC Marketing & Growth Director
2024 — 2025
KEN Dental
Head of Marketing & Growth · Contract
2018 — 2025
Jaxtina
Growth Marketing Lead
2024 — PRESENT
Oi Agency
Founder · Selected entrepreneurial project
03 / HOW I WORK
See the whole business.
Move the right things.
Clear choices. Close collaboration.
And a healthy respect for
the numbers.
Build the growth system.
Connect acquisition, conversion, CRM, and sales. Give the team a shared view of what moves customers toward revenue.
Demand · Conversion · LifecycleMake progress repeatable.
Test with purpose. Put resources behind what works. Build the team, operating rhythm, and measurement to keep improving.
Leadership · Economics · Execution04 / YOUR NEXT CHAPTER. MAYBE MINE, TOO.
Building something
worth growing?
I’m looking for a long-term leadership role with a company or product I can believe in. If you need someone who connects strategy to the day-to-day work of growth, let’s talk.
work@shox.pro Based in Vietnam. Open to global opportunities.