Localize the growth strategy.
Adapt positioning, content, channel plans, and launches to each market. Bring paid, organic, influencer, referral, and brand activity into one regional plan.
FINTECH · APAC GROWTH
Growing revenue across APAC. Without growing the budget.
A regional growth mandate across three brands and eight APAC markets, connecting local market insight with acquisition, partnerships, and revenue.
+253%
Monthly revenue in 90 days
~50%
Lower blended CAC
8
APAC markets
01 / THE CHALLENGE
Start with the business problem.
SpiceProp’s group operated across online trading, prop trading, and financial education through TeleTrade, SpiceProp, and Finmex Academy. The task was to translate regional commercial priorities into locally relevant growth, while working within the existing marketing budget.
02 / WHAT I DID
From direction to execution.
Reallocate around acquisition economics.
Improve the channel mix through budget reallocation, campaign optimization, creative testing, and conversion work. Measure the result through blended acquisition cost and revenue.
Build reach through trusted relationships.
Activate approximately 150 influencer, KOL, and KOC channels across financial and trading communities. Secure strategic partnerships with KuCoin, Vantage, and EraTrade.
Align the people around the outcome.
Lead a team of 4+ and work with Sales, Business Development, Product, and Academy teams to connect campaigns with acquisition and revenue performance.
03 / THE OUTCOMES
A measurable difference.
Monthly revenue increased by approximately 253% in 90 days without additional marketing spend. Blended CAC fell by approximately 50%, with a broader mix of locally relevant acquisition and partnership channels.
Index calculated from the approximately +253% result reported in my CV. This compares two endpoints; it is not a monthly time series.
The strongest regional plan leaves room for local differences. Customer trust, channel economics, and cross-functional execution need to work together.
04 / SOURCE & EVIDENCE
The source behind the story.
Results are drawn from my CV. The original excerpt is below; campaign dashboards and reporting screenshots are still to be added.
The APAC and Regional Performance CVs report approximately +253%; a separate Global Marketing CV reports +300%. This case uses the lower figure consistently.