Get more specific about customer fit.
Apply quantitative and qualitative research, Jobs-to-be-Done, and pain-point analysis to identify underserved gaps. Refine customer segmentation and ideal customer profiles.
B2B SERVICES · FOUNDER EXPERIENCE
From selling projects to solving higher-value problems.
Founder experience in a self-funded web development and UI/UX agency, connecting customer segmentation, positioning, sales, delivery, and financial discipline.
5×
Increase in average project value
4
Client markets: US, Canada, Korea, Vietnam
~10
Cross-functional contributors
01 / THE CHALLENGE
Own the whole business.
Operating a self-funded digital-services agency meant owning the full business. In a competitive market, the task was to find stronger customer fit, improve the value of the offer, and build delivery systems with commercial discipline.
02 / WHAT I DID
From direction to execution.
Reposition the offer.
Connect clearer positioning with consultative selling and higher-value service packages, raising average project value from approximately $800 to more than $4,000.
Build the commercial and delivery backbone.
Establish CRM, lead tracking, sales and delivery workflows, project management, and finance systems. Coordinate approximately 10 cross-functional contributors.
Keep the operating model disciplined.
Develop relationship- and referral-led international acquisition without a paid acquisition budget. Restructure from fixed capacity to a lean, project-based model after validating demand.
03 / THE OUTCOMES
A measurable difference.
Average project value increased fivefold, with clients across the US, Canada, Korea, and Vietnam. The experience brought direct accountability for go-to-market, sales, delivery, and P&L.
Reported project-value endpoints. The final bar uses $4,000 as the minimum stated value.
Positioning shows up in the economics of the business. The right customer and a more valuable problem can matter as much as a larger volume of leads.
04 / SOURCE & EVIDENCE
The source behind the story.
Results are drawn from my CV. The original excerpt is below; campaign dashboards and reporting screenshots are still to be added.
Oi operates as a lean, project-based entrepreneurial project. My priority is a long-term full-time role; active business development would pause on acceptance, subject to employer conflict-of-interest requirements.