Start with the patient journey.
Use Jobs-to-be-Done and Customer Journey Mapping to identify friction between a first search and a consultation booking. Connect customer insight to acquisition and conversion priorities.
HEALTHCARE · ZERO TO ONE
Building the team and the system behind patient growth.
A 90-day build of the marketing function for a premium dental clinic in Tây Ninh, connecting first contact, consultation bookings, follow-up, and referrals.
90 days
To build the marketing function
~45%
Monthly revenue growth, first 7 months
6
People recruited, trained, and led
01 / THE CHALLENGE
Start with the business problem.
KEN Dental needed a marketing function from the ground up: people, operating processes, acquisition, CRM, reporting, and performance management. The remit was to connect marketing activity with the patient journey and commercial outcomes.
02 / WHAT I DID
From direction to execution.
Build the operating foundation.
Establish team structure, campaign operations, CRM, reporting, and performance management within 90 days. Make lead tracking and follow-up part of the acquisition system.
Connect growth across the journey.
Build integrated acquisition, retention, and referral systems, with conversion measurement and campaign-level reporting.
Hire and develop the team.
Recruit, train, and lead six people across brand, media, digital, offline activation, customer success, and marketing management.
03 / THE OUTCOMES
A measurable difference.
Reported results include $240K+ generated in the first seven months at approximately 8× ROI, with approximately 45% month-over-month revenue growth and 43% month-over-month patient growth over the same period.
An implementation milestone reported in my CV. This visual describes setup progress, not revenue attribution.
In a service business, the experience after an enquiry is part of marketing. Acquisition, booking, customer success, and referrals need shared ownership.
04 / SOURCE & EVIDENCE
The source behind the story.
Results are drawn from my CV. The original excerpt is below; campaign dashboards and reporting screenshots are still to be added.
